Google Listing Optimization and Management
To get the full benefits of Google Listing, it’s not just about how to get your business on Google, but how to get it ranking higher on Google Search, Google Maps, on desktop, and on all mobile devices. “Ranking” refers to how high your business appears in the list of search results when someone makes a search using Google. The first page of a Google listing is a very coveted place to be, as users are unlikely to search farther than the first page of search results.
While Google rankings used to be based on such things as proximity and industry categories, Google is now including many other factors into its calculation of rankings. This is good news for small & medium-sized businesses whose listings may otherwise be overshadowed by large corporations and chain companies.